![]() ![]() ![]() ![]() This attitude would eventually lead to huge losses in the late 1970s as competitors started releasing their own photocopiers. Five years after the Xerox 914 hit the mass market in 1960, "xeroxing" was part of pop culture and the company brought in $500 million in revenue.īut beyond Brooks' account, Xerox's leadership had grown comfortable with its early success. Gates wrote that one of the most instructive stories in the book, especially when taken in a historical context, is the article with his favorite title, "Xerox Xerox Xerox Xerox." Brooks chronicled how Xerox recruited researchers to develop the product that would replace the mimeograph machine and change how offices worked around the world. The Xerox 914, shown here in this September 1959 ad, was a revolutionary product. Account icon An icon in the shape of a person's head and shoulders. ![]()
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